NBA停擺沒關係 2K12會如期發行

2k11在去年創造了不錯的銷量，但是隨著NBA聯盟的停擺，NBA 2K12會不會和Madden NFL 12 一樣麵對同樣的困境呢?不少關注者都問NBA 2K12是否還會照常發行?

從現在的情況來看，《NBA 2K12》會如期發行 遊戲內容包含了現在所有的球隊 球員，還增加了一些首創的模式，比如投票評選封麵球星。

NBA在停擺期間官方nba論壇已經關閉了 球員們的資料圖片都無法查看 球迷們無法像以往那樣關注得到他們喜愛的球員和球隊了，停擺期間《NBA 2K12》將會成為唯一的球迷可以和球員們聯係的橋梁。

在今年2k係列無須擔心EA nba係列回歸所帶來的競爭壓力，因為今年nba聯盟的停擺無疑是給了他們一個機會去重新做好他們的產品而不是匆匆上市一個毫無競爭力的產品。

如果在正式賽季開始之前，聯盟仍處於停擺狀態的話，分析家認為《NBA 2K12》的銷量會降低50%甚至會更多，2k12頭一個月可以保持很高的銷量，但是會一月不如一月，《NBA 2K12》很可能無法達到《nba2k11》的銷量高度，2k11達到如此難以置信的成績多少也歸功於新增加的喬丹模式。

而2k12 除了會失去球員名單更新，nba today等一些內容，連新秀名單都會出現很多的問題。如果2k12隻有2k11一半的銷量的話，2k12的銷量仍然會比2k10的成績好。所以這不會是最杯具的結果隻是稍許失望而已。

原文如下：

2K Sports is coming off the extraordinary release of NBA 2K11 which in most years would mean smooth sailing. Word of mouth from the previous iteration often is the biggest influence on consumer support and confidence and marketing wise the company has that in its back pocket. However with the NBA lockout official and expected to extend into the season the series now faces similar hurdles to those Madden NFL 12 dealt with earlier in the summer. More problematic is that 2K12 does so with a labor situation that appears much less likely to be resolved without damage having being done first.

NBA 2K12 does have the benefit of the Madden series having fended off the majority of “will the game come out?” questions. It took months of stating the game would release and do so with all the teams and rosters – and several initiatives such as the cover athlete voting – to get that message across. Consumers largely now understand that despite a lockout the licenses remain in place to release the games. It’s fascinating however to see the lengths to which the NBA is distancing itself from the players. All official websites have removed images of the players. NBA 2K12 could be the only way for fans to connect with players at all.

Like Madden there is also no worry about competition as EA Sports delayed the return of their sim NBA series to 2012. Though EA Sports NBA surely would have been pushed back regardless, knowing the lockout was inevitable probably gave the company extra confidence to use this year to build rather than push out a product that could not compete. NBA 2K12 therefore has the market to itself. Both companies recently extended their contracts with the NBA.

Analysts believe NBA 2K12 could see sales drops of 50% or more if a lockout causes a delay to the start of the season or a complete cancellation. That seems a bit extreme – though sales will likely not reach last year’s heights regardless. First week sales will still be strong but the struggles would come in its hold from month to month and holiday sales. 2K11 has shown unbelievably strong holds keeping it in the top 10 in software sales even last month. Less reliance on the current (now past) season seems to have helped and that can be attributed to the incorporation of the Michael Jordan based modes.

Without roster Updates driving interest and features such as NBA Today crippled keeping up interest levels and relevance to the public will be difficult. There is also the question of whether rookies will be included on rosters which has yet to be addressed. Even if sales were to drop by half of what 2K11 did to keep things in perspective those numbers would still be more than 2K10′s sales. Not a tragic result just a disappointing one for 2K.

The NBA 2K series has built such a strong fan base the past few years that it will survive even a lengthy lockout. 2K Sports surely planned ahead and will introduce compelling features meant to counteract problems that will be come upon should the lockout drag on. The series will take a hit but its momentum should be enough to carry it though. Longterm effects however could be felt if the popularity of the NBA drops in the process.